Pricing
Four packages, each with a boundary you know in advance
You pay for the build once. Management afterwards is a separate monthly price, and it’s optional. Each package states what’s included, where the boundary lies and which costs you pay directly to others. All prices exclude VAT.
Packages
Start
One-off build from
€ 1.495
Optional service from
€ 59
per month
Prices exclude VAT
For a service provider who wants a clear website with a few pages and a straightforward route to contact.
Up to five content pages
A contact form and your contact details in a fixed place
The technical SEO basics
What the build includes
Up to five content pages
A design that suits your brand and works on phone, tablet and computer
A contact form and your contact details in a fixed place
The technical SEO basics: page titles, descriptions, a logical heading structure and a sitemap where the platform supports one
Guidance on management: what you can change yourself and how
What the service includes
A technical check of your site each month, and up to 15 minutes for minor content changes, such as replacing a sentence or image.
What the service does not include
No unlimited maintenance: anything that does not fit within 15 minutes is agreed separately
No hosting
No SEO campaign
What we can check and change depends on the platform and the access you give us
Example
A local service provider with an overview of services, a page about their approach and a clear route to contact.
What it depends on
We choose the platform together, based on how you want to manage it. You pay for its subscription or hosting yourself.
The scope assumes that you provide the text and images. If text or images still need to be created, we agree that separately.
The maximum of five pages is a limit for the fee, not advice. How many pages you need follows from what your visitor needs to be able to find.
Start
One-off build from
€ 1.495
Optional service from
€ 59
per month
Prices exclude VAT
For a service provider who wants a clear website with a few pages and a straightforward route to contact.
Up to five content pages
A contact form and your contact details in a fixed place
The technical SEO basics
What the build includes
Up to five content pages
A design that suits your brand and works on phone, tablet and computer
A contact form and your contact details in a fixed place
The technical SEO basics: page titles, descriptions, a logical heading structure and a sitemap where the platform supports one
Guidance on management: what you can change yourself and how
What the service includes
A technical check of your site each month, and up to 15 minutes for minor content changes, such as replacing a sentence or image.
What the service does not include
No unlimited maintenance: anything that does not fit within 15 minutes is agreed separately
No hosting
No SEO campaign
What we can check and change depends on the platform and the access you give us
Example
A local service provider with an overview of services, a page about their approach and a clear route to contact.
What it depends on
We choose the platform together, based on how you want to manage it. You pay for its subscription or hosting yourself.
The scope assumes that you provide the text and images. If text or images still need to be created, we agree that separately.
The maximum of five pages is a limit for the fee, not advice. How many pages you need follows from what your visitor needs to be able to find.
Start
One-off build from
€ 1.495
Optional service from
€ 59
per month
Prices exclude VAT
For a service provider who wants a clear website with a few pages and a straightforward route to contact.
Up to five content pages
A contact form and your contact details in a fixed place
The technical SEO basics
What the build includes
Up to five content pages
A design that suits your brand and works on phone, tablet and computer
A contact form and your contact details in a fixed place
The technical SEO basics: page titles, descriptions, a logical heading structure and a sitemap where the platform supports one
Guidance on management: what you can change yourself and how
What the service includes
A technical check of your site each month, and up to 15 minutes for minor content changes, such as replacing a sentence or image.
What the service does not include
No unlimited maintenance: anything that does not fit within 15 minutes is agreed separately
No hosting
No SEO campaign
What we can check and change depends on the platform and the access you give us
Example
A local service provider with an overview of services, a page about their approach and a clear route to contact.
What it depends on
We choose the platform together, based on how you want to manage it. You pay for its subscription or hosting yourself.
The scope assumes that you provide the text and images. If text or images still need to be created, we agree that separately.
The maximum of five pages is a limit for the fee, not advice. How many pages you need follows from what your visitor needs to be able to find.
For growing businesses
Growth & SEO
One-off build from
€ 2.995
Optional service from
€ 249
per month
Prices exclude VAT
For a business with several services that wants to be found for each service.
Up to ten content pages
An overview of what your customers search for, for each service
A blog or project overview that you maintain yourself
What the build includes
Up to ten content pages
An overview of what your customers search for, for each service, and which page answers it
A site structure around your main services, based on that overview
A blog or project overview that you maintain yourself
Visitor measurement, only with the visitor’s consent and in accounts you already have where possible
The technical and mobile basics of Start
What the service includes
An SEO check each month, improvement of up to two existing pages and a short progress report.
What the service does not include
No daily blog
No unlimited new content
No promised position in Google
Improving two pages per month means refining existing pages, not writing new pages
Example
A specialist with several services, who wants a separate page for each service that answers the question someone is searching for.
What it depends on
The scope assumes that you provide the text and images. If we help write it, we agree that separately.
Measurement requires a consent notice on the site and an update to the privacy statement. We include this.
The maximum of ten pages is a limit for the fee, not advice. How many pages you need follows from the search overview.
For growing businesses
Growth & SEO
One-off build from
€ 2.995
Optional service from
€ 249
per month
Prices exclude VAT
For a business with several services that wants to be found for each service.
Up to ten content pages
An overview of what your customers search for, for each service
A blog or project overview that you maintain yourself
What the build includes
Up to ten content pages
An overview of what your customers search for, for each service, and which page answers it
A site structure around your main services, based on that overview
A blog or project overview that you maintain yourself
Visitor measurement, only with the visitor’s consent and in accounts you already have where possible
The technical and mobile basics of Start
What the service includes
An SEO check each month, improvement of up to two existing pages and a short progress report.
What the service does not include
No daily blog
No unlimited new content
No promised position in Google
Improving two pages per month means refining existing pages, not writing new pages
Example
A specialist with several services, who wants a separate page for each service that answers the question someone is searching for.
What it depends on
The scope assumes that you provide the text and images. If we help write it, we agree that separately.
Measurement requires a consent notice on the site and an update to the privacy statement. We include this.
The maximum of ten pages is a limit for the fee, not advice. How many pages you need follows from the search overview.
For growing businesses
Growth & SEO
One-off build from
€ 2.995
Optional service from
€ 249
per month
Prices exclude VAT
For a business with several services that wants to be found for each service.
Up to ten content pages
An overview of what your customers search for, for each service
A blog or project overview that you maintain yourself
What the build includes
Up to ten content pages
An overview of what your customers search for, for each service, and which page answers it
A site structure around your main services, based on that overview
A blog or project overview that you maintain yourself
Visitor measurement, only with the visitor’s consent and in accounts you already have where possible
The technical and mobile basics of Start
What the service includes
An SEO check each month, improvement of up to two existing pages and a short progress report.
What the service does not include
No daily blog
No unlimited new content
No promised position in Google
Improving two pages per month means refining existing pages, not writing new pages
Example
A specialist with several services, who wants a separate page for each service that answers the question someone is searching for.
What it depends on
The scope assumes that you provide the text and images. If we help write it, we agree that separately.
Measurement requires a consent notice on the site and an update to the privacy statement. We include this.
The maximum of ten pages is a limit for the fee, not advice. How many pages you need follows from the search overview.
For online sales
Commerce & Ads
One-off build from
€ 4.995
Optional service from
€ 499
per month
Prices exclude VAT
For those who sell products online and want to use advertising alongside it.
An online shop in Shopify or WooCommerce
Design of the collection, product and basket pages
Setup of up to 25 basic products that you provide
What the build includes
An online shop in Shopify or WooCommerce, depending on what suits your product range and management
Design of the collection, product and basket pages, within what the platform allows
Setup of up to 25 basic products that you provide. Complex variants and moving from another shop are agreed separately.
The payment and delivery settings supported by the platform
SEO basics for products and collections
Preparation of your advertising account and conversion measurement, meaning measuring which visits lead to an order. Only if agreed and the visitor gives consent.
What the service includes
Management of up to two active campaigns in one channel of your choice: Google Ads or Meta Ads. With a monthly review of the campaigns and a report.
What the service does not include
You pay the advertising budget separately, directly to Google or Meta
One channel: Google Ads or Meta Ads, not both
Improvements to the online shop only if hours for them are included in the agreement
No promises about revenue or cost per sale
Example
An online shop with a clear product range, without thousands of products or prices that differ per customer.
What it depends on
You provide product details and product photos. How complete they are determines how much setup is needed.
You choose the payment provider with us. The account is in your name, and you pay the transaction fees to that provider.
What you can change in the checkout depends on the platform and sometimes on the subscription.
The advertising account and measurement account are in your name; we receive access.
For online sales
Commerce & Ads
One-off build from
€ 4.995
Optional service from
€ 499
per month
Prices exclude VAT
For those who sell products online and want to use advertising alongside it.
An online shop in Shopify or WooCommerce
Design of the collection, product and basket pages
Setup of up to 25 basic products that you provide
What the build includes
An online shop in Shopify or WooCommerce, depending on what suits your product range and management
Design of the collection, product and basket pages, within what the platform allows
Setup of up to 25 basic products that you provide. Complex variants and moving from another shop are agreed separately.
The payment and delivery settings supported by the platform
SEO basics for products and collections
Preparation of your advertising account and conversion measurement, meaning measuring which visits lead to an order. Only if agreed and the visitor gives consent.
What the service includes
Management of up to two active campaigns in one channel of your choice: Google Ads or Meta Ads. With a monthly review of the campaigns and a report.
What the service does not include
You pay the advertising budget separately, directly to Google or Meta
One channel: Google Ads or Meta Ads, not both
Improvements to the online shop only if hours for them are included in the agreement
No promises about revenue or cost per sale
Example
An online shop with a clear product range, without thousands of products or prices that differ per customer.
What it depends on
You provide product details and product photos. How complete they are determines how much setup is needed.
You choose the payment provider with us. The account is in your name, and you pay the transaction fees to that provider.
What you can change in the checkout depends on the platform and sometimes on the subscription.
The advertising account and measurement account are in your name; we receive access.
For online sales
Commerce & Ads
One-off build from
€ 4.995
Optional service from
€ 499
per month
Prices exclude VAT
For those who sell products online and want to use advertising alongside it.
An online shop in Shopify or WooCommerce
Design of the collection, product and basket pages
Setup of up to 25 basic products that you provide
What the build includes
An online shop in Shopify or WooCommerce, depending on what suits your product range and management
Design of the collection, product and basket pages, within what the platform allows
Setup of up to 25 basic products that you provide. Complex variants and moving from another shop are agreed separately.
The payment and delivery settings supported by the platform
SEO basics for products and collections
Preparation of your advertising account and conversion measurement, meaning measuring which visits lead to an order. Only if agreed and the visitor gives consent.
What the service includes
Management of up to two active campaigns in one channel of your choice: Google Ads or Meta Ads. With a monthly review of the campaigns and a report.
What the service does not include
You pay the advertising budget separately, directly to Google or Meta
One channel: Google Ads or Meta Ads, not both
Improvements to the online shop only if hours for them are included in the agreement
No promises about revenue or cost per sale
Example
An online shop with a clear product range, without thousands of products or prices that differ per customer.
What it depends on
You provide product details and product photos. How complete they are determines how much setup is needed.
You choose the payment provider with us. The account is in your name, and you pay the transaction fees to that provider.
What you can change in the checkout depends on the platform and sometimes on the subscription.
The advertising account and measurement account are in your name; we receive access.
Apps & Automation
One-off build from
€ 8.995
Optional service from
€ 899
per month
Prices exclude VAT
For those who carry out a recurring task by hand and want to bring it into their own web app, feature or connection.
A prototype in which you can go through the process
A first version around one main process
Login, role-based permissions and a fixed testing process
What the build includes
An inventory of the process and a functional definition: what the app does and does not do
Design of the screens and a prototype in which you can go through the process
A first version around one main process, with up to two user roles and one connection to an external system, as far as this fits within the quote
Login, role-based permissions, error handling and a fixed testing process
Guidance on management, on what the app cannot do and on how you can develop it further
What the service includes
Monitoring where it has been set up, maintenance of the app, and up to four hours of agreed improvement work per month. These hours are a shared budget: for app features, connections or agreed changes to SEO or advertising.
What the service does not include
Up to four hours of improvement work per month; additional work is agreed separately
Monitoring means that we receive and review error messages. How and when we respond is set out in the agreement.
No hosting, licences or usage costs for connected software
New major features fall outside the service and receive their own proposal
Example
One of these, not all four: a product configurator, a customer portal, an order dashboard or a Shopify app for your own shop.
What it depends on
If the process is more complex than one main process, two roles and one connection, you will receive a different quote.
We do not remove login, permissions, error handling and testing to stay within a fee.
The external system must have a usable API. What it allows and costs also determines what the connection can do.
If an app or plug-in already solves the process well enough, we recommend it instead of custom work.
Apps & Automation
One-off build from
€ 8.995
Optional service from
€ 899
per month
Prices exclude VAT
For those who carry out a recurring task by hand and want to bring it into their own web app, feature or connection.
A prototype in which you can go through the process
A first version around one main process
Login, role-based permissions and a fixed testing process
What the build includes
An inventory of the process and a functional definition: what the app does and does not do
Design of the screens and a prototype in which you can go through the process
A first version around one main process, with up to two user roles and one connection to an external system, as far as this fits within the quote
Login, role-based permissions, error handling and a fixed testing process
Guidance on management, on what the app cannot do and on how you can develop it further
What the service includes
Monitoring where it has been set up, maintenance of the app, and up to four hours of agreed improvement work per month. These hours are a shared budget: for app features, connections or agreed changes to SEO or advertising.
What the service does not include
Up to four hours of improvement work per month; additional work is agreed separately
Monitoring means that we receive and review error messages. How and when we respond is set out in the agreement.
No hosting, licences or usage costs for connected software
New major features fall outside the service and receive their own proposal
Example
One of these, not all four: a product configurator, a customer portal, an order dashboard or a Shopify app for your own shop.
What it depends on
If the process is more complex than one main process, two roles and one connection, you will receive a different quote.
We do not remove login, permissions, error handling and testing to stay within a fee.
The external system must have a usable API. What it allows and costs also determines what the connection can do.
If an app or plug-in already solves the process well enough, we recommend it instead of custom work.
Apps & Automation
One-off build from
€ 8.995
Optional service from
€ 899
per month
Prices exclude VAT
For those who carry out a recurring task by hand and want to bring it into their own web app, feature or connection.
A prototype in which you can go through the process
A first version around one main process
Login, role-based permissions and a fixed testing process
What the build includes
An inventory of the process and a functional definition: what the app does and does not do
Design of the screens and a prototype in which you can go through the process
A first version around one main process, with up to two user roles and one connection to an external system, as far as this fits within the quote
Login, role-based permissions, error handling and a fixed testing process
Guidance on management, on what the app cannot do and on how you can develop it further
What the service includes
Monitoring where it has been set up, maintenance of the app, and up to four hours of agreed improvement work per month. These hours are a shared budget: for app features, connections or agreed changes to SEO or advertising.
What the service does not include
Up to four hours of improvement work per month; additional work is agreed separately
Monitoring means that we receive and review error messages. How and when we respond is set out in the agreement.
No hosting, licences or usage costs for connected software
New major features fall outside the service and receive their own proposal
Example
One of these, not all four: a product configurator, a customer portal, an order dashboard or a Shopify app for your own shop.
What it depends on
If the process is more complex than one main process, two roles and one connection, you will receive a different quote.
We do not remove login, permissions, error handling and testing to stay within a fee.
The external system must have a usable API. What it allows and costs also determines what the connection can do.
If an app or plug-in already solves the process well enough, we recommend it instead of custom work.
All prices are in euros, excl. VAT. Prefer to pay in your own currency? We also accept PayPal.
Explore our flagship project
WPC Solutions
Built by us. Reached €1,000,000 in revenue within one year.
View the case
Result of this project. No revenue guarantee for other online shops.
Choose the package that fits your needs
Each package stands on its own. You don’t need to start with Start, and a more expensive package is not a stack of cheaper ones. If no package fits, we’ll make a bespoke proposal.
Included in every package, even the smallest
Quality, privacy and accessibility are included in every starting price. They are not extras in a more expensive package.
Designed from 320 pixels wide, so it works on a small phone too
Checked for contrast, keyboard use, headings and forms, using WCAG Level AA as a guide
Measurement only with visitors’ consent, and no data collected that you don’t need
No scripts or apps that add nothing for your visitor
Domain, accounts and files in your name
Not included in the prices
You pay these costs yourself, usually directly to the supplier. Your proposal lists them by name for your situation.
Advertising budget
What you pay Google or Meta for the ads themselves.
Domain
Registering your web address.
Hosting
The server on which a website, online shop or app runs, if the platform does not provide it.
Platform subscriptions
For example, a Shopify, Framer or Webflow subscription.
Paid apps, plug-ins and extensions
Add-ons with their own price or subscription.
External licences
Licences for fonts, imagery or software used by your project.
Usage costs
Costs per transaction, request or user, such as payment fees or API costs from integrated software.
The monthly price is not an instalment of the build price
Clicking a package is an enquiry, not an order
The four packages compared
Compare the four packages by solution type, example scope, SEO, advertising, app work, management and external costs. Prices exclude VAT.
One-off build from
Start
€ 1.495
Growth & SEO
€ 2.995
Commerce & Ads
€ 4.995
Apps & Automation
€ 8.995
Optional service per month from
Start
€ 59
per month
Growth & SEO
€ 249
per month
Commerce & Ads
€ 499
per month
Apps & Automation
€ 899
per month
Solution type
Start
Website for a service provider
Growth & SEO
Website designed to be found for each service
Commerce & Ads
Online shop in Shopify or WooCommerce
Apps & Automation
Custom web app, feature or connection
Example scope
Start
Up to five pages, contact form
Growth & SEO
Up to ten pages, blog or project overview
Commerce & Ads
Collection, product and basket pages, up to 25 basic products
Apps & Automation
One main process, two roles, one external connection
SEO
Start
Technical basics: titles, descriptions, headings, sitemap
Growth & SEO
Search overview per service and a structure aligned with it
Commerce & Ads
Basics for products and collections
Apps & Automation
To be agreed separately, or within the service hours
Advertising
Start
Not included
Growth & SEO
Not included
Commerce & Ads
Account and conversion measurement prepared; campaign management in the service
Apps & Automation
To be agreed separately, or within the service hours
App work
Start
Not included
Growth & SEO
Not included
Commerce & Ads
To be agreed separately
Apps & Automation
The core: definition, prototype and a first version
Management (optional service)
Start
Technical check and up to 15 minutes of minor changes per month
Growth & SEO
SEO check, improvement of two pages and a report per month
Commerce & Ads
Up to two campaigns in Google Ads or Meta Ads, monthly report
Apps & Automation
Monitoring, maintenance and up to four hours of improvement work per month
External costs
Start
Domain and hosting or platform subscription
Growth & SEO
Domain and hosting or platform subscription, paid plug-ins
Commerce & Ads
Advertising budget, platform subscription or hosting, paid apps, payment fees
Apps & Automation
Hosting, licences, API and usage costs for connected software
Start
One-off build from
€ 1.495
Optional service per month from
€ 59
per month
Solution type
Website for a service provider
Example scope
Up to five pages, contact form
SEO
Technical basics: titles, descriptions, headings, sitemap
Advertising
Not included
App work
Not included
Management (optional service)
Technical check and up to 15 minutes of minor changes per month
External costs
Domain and hosting or platform subscription
Growth & SEO
One-off build from
€ 2.995
Optional service per month from
€ 249
per month
Solution type
Website designed to be found for each service
Example scope
Up to ten pages, blog or project overview
SEO
Search overview per service and a structure aligned with it
Advertising
Not included
App work
Not included
Management (optional service)
SEO check, improvement of two pages and a report per month
External costs
Domain and hosting or platform subscription, paid plug-ins
Commerce & Ads
One-off build from
€ 4.995
Optional service per month from
€ 499
per month
Solution type
Online shop in Shopify or WooCommerce
Example scope
Collection, product and basket pages, up to 25 basic products
SEO
Basics for products and collections
Advertising
Account and conversion measurement prepared; campaign management in the service
App work
To be agreed separately
Management (optional service)
Up to two campaigns in Google Ads or Meta Ads, monthly report
External costs
Advertising budget, platform subscription or hosting, paid apps, payment fees
Apps & Automation
One-off build from
€ 8.995
Optional service per month from
€ 899
per month
Solution type
Custom web app, feature or connection
Example scope
One main process, two roles, one external connection
SEO
To be agreed separately, or within the service hours
Advertising
To be agreed separately, or within the service hours
App work
The core: definition, prototype and a first version
Management (optional service)
Monitoring, maintenance and up to four hours of improvement work per month
External costs
Hosting, licences, API and usage costs for connected software
Questions
Questions about pricing
Yes. The service is optional and separate from the build. You’ll receive an introduction to management, and access is in your name, so you can maintain the site yourself too.
Yes. The service is optional and separate from the build. You’ll receive an introduction to management, and access is in your name, so you can maintain the site yourself too.
Yes. The service is optional and separate from the build. You’ll receive an introduction to management, and access is in your name, so you can maintain the site yourself too.
No. You pay the budget for the ads themselves directly to Google or Meta through your own account. With Commerce & Ads, we manage campaigns within the service, not the money spent on them. We do not promise revenue or cost per sale.
No. You pay the budget for the ads themselves directly to Google or Meta through your own account. With Commerce & Ads, we manage campaigns within the service, not the money spent on them. We do not promise revenue or cost per sale.
No. You pay the budget for the ads themselves directly to Google or Meta through your own account. With Commerce & Ads, we manage campaigns within the service, not the money spent on them. We do not promise revenue or cost per sale.
The amount relates to the scope stated with the package. More pages, products, roles or integrations, or a process with many exceptions, increase the amount. With Apps & Automation, a project can be different enough to require a bespoke quote. The amount is documented before anything is committed.
The amount relates to the scope stated with the package. More pages, products, roles or integrations, or a process with many exceptions, increase the amount. With Apps & Automation, a project can be different enough to require a bespoke quote. The amount is documented before anything is committed.
The amount relates to the scope stated with the package. More pages, products, roles or integrations, or a process with many exceptions, increase the amount. With Apps & Automation, a project can be different enough to require a bespoke quote. The amount is documented before anything is committed.
Yes, if your site’s platform allows it. We first look at whether an existing app or plug-in already solves it. If custom work is needed, Apps & Automation can be the starting point, or we can prepare a proposal for that feature alone. You do not need to have your site rebuilt.
Yes, if your site’s platform allows it. We first look at whether an existing app or plug-in already solves it. If custom work is needed, Apps & Automation can be the starting point, or we can prepare a proposal for that feature alone. You do not need to have your site rebuilt.
Yes, if your site’s platform allows it. We first look at whether an existing app or plug-in already solves it. If custom work is needed, Apps & Automation can be the starting point, or we can prepare a proposal for that feature alone. You do not need to have your site rebuilt.
It includes what is stated under ‘What the service includes’ for the package, with the limits listed below. Hosting, licences and unlimited maintenance are never included. We set out what happens to unused time in a month in the agreement.
It includes what is stated under ‘What the service includes’ for the package, with the limits listed below. Hosting, licences and unlimited maintenance are never included. We set out what happens to unused time in a month in the agreement.
It includes what is stated under ‘What the service includes’ for the package, with the limits listed below. Hosting, licences and unlimited maintenance are never included. We set out what happens to unused time in a month in the agreement.
The service is separate from the build, so you can manage things yourself first. How starting and stopping work, and the relevant term, are set out in the agreement we make together.
The service is separate from the build, so you can manage things yourself first. How starting and stopping work, and the relevant term, are set out in the agreement we make together.
The service is separate from the build, so you can manage things yourself first. How starting and stopping work, and the relevant term, are set out in the agreement we make together.
Then we’ll make a bespoke proposal. The packages are a guide for common needs, not a compulsory choice. Choose ‘Not sure yet’ in the form and describe your situation in a few sentences.
Then we’ll make a bespoke proposal. The packages are a guide for common needs, not a compulsory choice. Choose ‘Not sure yet’ in the form and describe your situation in a few sentences.
Then we’ll make a bespoke proposal. The packages are a guide for common needs, not a compulsory choice. Choose ‘Not sure yet’ in the form and describe your situation in a few sentences.
Clicking a package is an enquiry, not an order. We read your message, ask questions if anything is missing and suggest a call if it fits. You then receive a proposal with the amount and external costs. Nothing is agreed until you approve it.
Clicking a package is an enquiry, not an order. We read your message, ask questions if anything is missing and suggest a call if it fits. You then receive a proposal with the amount and external costs. Nothing is agreed until you approve it.
Clicking a package is an enquiry, not an order. We read your message, ask questions if anything is missing and suggest a call if it fits. You then receive a proposal with the amount and external costs. Nothing is agreed until you approve it.
Not sure which package to choose? We’ll decide together
Describe your situation in a few sentences. We’ll work out whether a package fits, or whether none does, during the first conversation.