Our flagship project
WPC Solutions: €1,000,000 in revenue within one year
We built the WPC Solutions online shop and brought it to €1,000,000 in revenue within one year. Here, we show the online shop and our contribution.
Shopify
SEO
Google Ads
Type
Online shop
Industry
Composite products for gardens and homes
Het bedrijf
Composite products for gardens, façades and interiors
WPC Solutions, a separate company, sells composite products for outdoor and indoor use: fences and garden screens, garden gates and posts, cladding boards for façades, decking boards and acoustic wall panels. The range also includes accessories, complete packages, samples and installation. Customers can also collect orders in Almere.
Anyone buying a fence or façade system has many decisions to make: which height and colour, which screen fits which post, how many components are needed and whether installation is included. The online shop is built around making those choices visible at every step: in the menu, on collection pages, product pages and in the calculator.
The homepage: browse the range by product group.
Ons werk
Built in Shopify, SEO and Google Ads
We built the online shop in Shopify and also handled the SEO and Google Ads. We built features such as the fence calculator, planner and price-updating variant selector ourselves; we configured other parts, including the comparison table and structured data. Below, each section makes clear what we built and what comes from Shopify and the theme.
Built by us
The fence calculator: from a length in metres to screens, posts and concrete, added to the basket in one go.
The planner for a fence or acoustic wall, a separate application integrated into the online shop.
The variant selector on product pages, where price and variant update immediately.
The three-level menu.
Package products: fence packages by length, an all-in package including installation and a package of acoustic panels.
The installation service with a price table and quote form.
The blog and knowledge pages, as part of the SEO work.
Configured by us
The comparison table for acoustic panels.
Structured data, using an app.
Dutch, English and German language versions, through Shopify.
Google Ads and measurement: both Google Ads tags and conversion tracking.
SEO and Google Ads
Alongside the build, we handled search visibility and advertising. For SEO, we wrote and built the blog and knowledge pages, and configured structured data. For Google Ads, we handled the campaigns and configured the tags and conversion tracking.
From Shopify and the theme
The basket and checkout, filters and sorting on collection pages, and local collection come from Shopify and the theme.
Per screen
What visitors see and do
For each element, we state whether we built it, configured it, or whether it comes from Shopify and the theme.
The mobile menu, with product groups under Range.
Navigation
A three-level menu
The Range menu organises fences, garden gates, garden posts, cladding boards, acoustic panels and decking boards, with a distinct next level for each group. Under Fences, for example, are the calculator, packages, boards, accessories and lighting. A visitor first chooses a product group and immediately sees the relevant tools.
Built by us
Fences collection page with filters, sorting and product cards.
Collections
Collections with delivery times and filters
Each collection page shows the delivery time at the top. Below, visitors can filter by availability and price, sort products and choose how many products appear side by side. These filters and sorting options come from Shopify and the theme.
Shopify and theme
The comparison table on the Acoustic Panels collection page.
Compare
Acoustic panels side by side
On the Acoustic Panels collection page, a comparison table places the versions side by side. We configured this table.
Configured by us
Choose a height: price and product variant update immediately.
Product detail
Choose a height, and the price updates
On the product page, a visitor selects the height, width or quantity with one tap. The price and product variant update immediately, with the order button directly below.
Built by us
The planner start screen.
Planner
Plan a fence or wall
The planner guides a visitor through eight steps for a fence or acoustic wall: selection, details, address, finish and colour, shape, dimensions for each section, situation and review. Checkout then happens in the online shop.
Built by us, as a separate application
Short recording: switch heights and browse through the product images.
Schuttingcalculator
From metres to components
A fence consists of screens, posts and fixings. In the fence calculator, a visitor enters the total length in metres and chooses a model, the matching post, and optionally mounting brackets and concrete. The calculator shows how many of each component are required.
Each model shows which post it works with. The complete calculation is then added to the basket in one go. We built the calculator as part of the online shop.
The fence calculator includes posts and concrete, then adds everything to the basket in one go.
Result
€1,000,000 revenue within one year
We built the WPC Solutions online shop and brought it to €1,000,000 in revenue within one year.
Package
Taking your online shop further
Our most comprehensive package is for custom features, integrations and further development. Together, we determine which parts your business needs.
Result of this project. No revenue guarantee for other online shops.
Next step
What does your online shop need?
We’ll discuss your current situation, the features you need and what is required to move forward.
Image sources: screenshots and a screen recording from wpc-solutions.com, created in September 2026. The online shop may look different now.
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