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WordPress

A WordPress website you can manage yourself

WordPress is website software for managing pages, articles and your own content types. We set up the admin area so you can update content without breaking the design: you fill in fields and choose from defined structures, rather than redesigning every page.

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WordPress is software, not a hosting package

WordPress can mean three different things. The software itself, from WordPress.org, is open source and free, and you install it with a hosting provider of your choice. WordPress.com is a commercial platform that provides the same software with hosting included. Then there is maintenance: updates, backups and security, which require a separate agreement for a self-hosted installation.

Every proposal therefore sets out which route applies, and which plan applies with WordPress.com. This is not a detail: on WordPress.com, whether you can use your own plug-ins and themes depends on the plan. We only create a bespoke plug-in where that is possible.

How managing content stops being design work

Most WordPress sites lose their shape because every page can be freely designed. We build the admin area around the content you actually manage.

Blocks and patterns

The block editor, the WordPress standard since 2018, works with blocks: a paragraph, an image, a heading. A pattern is a defined combination of blocks, for example a project description with imagery and details, which you insert and complete. We design the patterns your site needs.

A constrained editor

We turn off what you do not use and lock what needs to stay fixed, such as colours and page structure. You choose from the brand system rather than outside it.

Custom content types

Services, projects or knowledge-base articles each receive their own content type, with their own admin screen and fields. We define these in a plug-in, not in the theme, as WordPress itself recommends. That means the content remains if the theme changes later.

Bespoke plug-ins

What WordPress and existing plug-ins do not handle well, we build as a bespoke plug-in: a custom block, a form that passes data on, or an integration through the REST API. That REST API is part of WordPress itself and is the route through which other software can retrieve and send data from your site.

No default choice of page builder

A page builder is an extension that lets you design pages freely. We do not choose one by default: the block editor with custom patterns and a constrained editor often covers what an administrator needs. If your current site runs on a page builder, we weigh staying with it against changing it.

Two situations where the setup makes the difference

Possible applications, not completed commissions.

Services, projects and a knowledge base that stay consistent

Problem

You regularly publish projects and articles, but every new page looks slightly different. Someone once changed a colour or moved a column, and now no one adds anything.

Solution

Three custom content types with fixed fields: a service with a description and approach, a project with imagery, sector and the related service, and an article with topic and summary. Overview pages populate automatically, and a project links to its related service.

Data involved

Services, projects, articles, topics, images and the references between them.

Value

You add a project by completing fields. The design comes from the original design, so the new page fits the rest.

Depends on

How many content types you have, which fields you genuinely maintain, and how much existing content needs to be migrated.

A quotation form that reliably sends enquiries on

Problem

Enquiries arrive as email. Someone retypes the name, company and requirements into the customer relationship management system (CRM), and one is occasionally missed.

Solution

A form that checks whether the necessary fields are completed correctly, stores the enquiry on your site and passes it to your CRM through an integration, as a contact with the enquiry attached. If sending fails, the enquiry remains stored and you receive a notification.

Data involved

Name, email address, company, enquiry type, explanation and, where needed, an attachment. This is personal data, so we agree where it is stored and for how long.

Value

No retyping, no enquiry disappearing into a mailbox, and your CRM immediately shows what someone asked for.

Depends on

Whether your CRM has an API, whether a plug-in already exists that does this well enough, and which fields your CRM makes mandatory.

WordPress fits when your content keeps growing

This is a good fit if

  • You publish regularly and want to do that yourself

  • Your site has several content types, such as services, projects and articles

  • You want to choose where your site is hosted

  • You may want to add an online shop within the same site later

This is less suitable if

  • Your site has few pages and rarely changes

  • No one will manage the updates, and you do not want to make an agreement about this

  • You mainly sell products and content is secondary

If WordPress is not a fit, a simpler setup may be enough, or an online shop platform if the shop is the main focus. We make that choice on the website design page.

We design the admin area as carefully as the front end

  1. Map the content. Which content types exist, which fields belong to them, who manages them and how often. If you already have a site, we review what is there.

  2. Choose hosting and management. Self-hosted with a hosting provider of your choice or on WordPress.com, and who applies updates. The server environment needs to meet WordPress recommendations, such as a current PHP version and HTTPS.

  3. Design pages and patterns. We design the pages together with the patterns and fields you will use to populate them later.

  4. Build the theme and plug-in. The theme determines the design, the plug-in the content types and any integrations. This keeps them independently replaceable.

  5. Test with your own content. You or your editor enters a few real pages yourself. We refine anything that is unclear or goes wrong before the site goes live.

  6. Handover and maintenance. The site goes live on your hosting, with guidance on the admin area. Who applies updates to WordPress, the theme and plug-ins is set out in an agreement.

What we need for a proposal

For a WordPress site, the proposal centres on your content and who manages it.

  • The address of your current site, if you have one

  • Which content types you manage, and who does that

  • Where your hosting is, or whether it still needs to be chosen

  • The software your forms or data need to connect to, such as your CRM

  • Only during the build: your own administrator account on your site, never a shared password

What a WordPress site costs depends on the content

Amounts are set out in the proposal. These factors determine them, with recurring costs listed alongside.

  • Content types and patterns. How many content types there are and how many defined structures they need.

  • Design. The number of page types that receive their own design.

  • Bespoke plug-ins and integrations. Custom blocks, forms that pass data on, and integrations with other software.

  • Content migration. How many existing pages and articles need to move across, and whether they fit the new fields.

  • Hosting and management. Self-hosted or WordPress.com, and who provides maintenance.

Recurring costs

  • Hosting, or a WordPress.com plan

  • Domain

  • Paid plug-ins or themes

  • Maintenance: updates to WordPress, the theme and plug-ins, checks that everything works together, and recovery

  • Backups and security, if these are not included with hosting

Questions about WordPress

Where will my site be hosted?

With a hosting provider of your choice, in your name, or on WordPress.com. We check in advance whether the hosting meets WordPress recommendations.

Who manages WordPress after handover?

WordPress, the theme and plug-ins receive updates, and these need to be managed. If you do this yourself, we explain how. If we do it, a maintenance agreement sets out what is included: updates, checks that everything still works together, recovery and ongoing development.

Can my existing WordPress site stay?

Often, yes. We review the theme, plug-ins and content, then advise whether clean-up is enough or whether a new theme with custom content types is a better fit.

Can I add an online shop later?

Yes, with WooCommerce, a plug-in that turns a WordPress site into an online shop. This does mean more maintenance, because WooCommerce and its extensions also receive updates.

Further with WordPress

Tell us which content you want to manage yourself

The pages you have, what changes often and who makes those changes: this lets us design the admin area before we start on the front end.

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